Digital Marketing
A ONE YEAR AI PROGRAM DESIGNED FOR ABSOLUTE BEGINNERS.
GETTING PAKISTAN READY FOR THE NEW ERA OF COMPUTING ENABLED BY THE RISE OF AI.
Days
Hours
Minutes
Seconds
Program Structure
A four-quarter AI program in Data Science, Machine Learning, and Deep Learning.
Technical Track
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Detailed Program Structure
01
Digital Marketing Essentials & Roadmap
- Overview of digital marketing strategies.
- Identifying target audiences.
- Building a marketing funnel.
- Roadmap for success in marketing.
02
Social Media Optimization
- Profile optimization techniques.
- Importance of hashtags and keywords.
- Creating a cohesive social presence.
- Increasing follower engagement organically.
03
Social Media Management
- Scheduling and posting strategies.
- Tracking performance analytics.
- Handling audience feedback.
- Creating a consistent brand identity.
04
Social Media Marketing
- Running effective ad campaigns.
- Organic vs. paid strategies.
- Custom Audience and targeting.
- Measuring ROI for campaigns.
05
Meta Ads Specialization
- Understanding Meta platforms (Facebook, Instagram).
- Ad types and formats.
- Budgeting and bidding strategies.
- Analyzing ad performance.
06
Content Creation & Planner
- Searching content ideas.
- Tools for designing visuals and videos (Canva & Capcut)
- Developing a content calendar.
- Repurposing content effectively
07
Ecommerce Marketing (Shopify)
- Setting up and designing stores
- Product listing optimization
- Driving traffic to your store
- Product & Store SEO Optimized content
- Integrating payment and shipping solutions
08
Search Engine Optimization
- Keyword research techniques
- On-page SEO best practices
- Building quality backlinks
- SEO tools and analytics
09
YouTube SEO & Ads
- Optimizing video titles and descriptions.
- Using tags and playlists effectively
- Running YouTube ad campaigns
- Analyzing viewer engagement
10
Google Ads / PPC
- Crafting effective ad copies
- Keyword bidding strategies
- Monitoring and optimizing campaigns
- Retargeting and display ads
11
Freelancing & Social Outreaching
- Building a standout profile on platforms.
- Strategies to win client projects
- Networking through LinkedIn and social platforms
- Time management for freelancers