Social Media
A ONE YEAR AI PROGRAM DESIGNED FOR ABSOLUTE BEGINNERS.
GETTING PAKISTAN READY FOR THE NEW ERA OF COMPUTING ENABLED BY THE RISE OF AI.
Days
Hours
Minutes
Seconds
Program Structure
A four-quarter AI program in Data Science, Machine Learning, and Deep Learning.
Technical Track
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Quarter 1
AI Foundations
Detailed Program Structure
01
Introduction to Social Media
- Overview of popular social platforms.
- Understanding social media algorithms.
- Benefits of social media for businesses.
- Basics of social media etiquette.
02
Social Media Strategy Building
- Defining goals and target audience.
- Crafting a content calendar.
- Measuring success with analytics.
- Adapting strategies to trends.
03
Accounts Creation & Optimization
- Setting up professional profiles.
- Using consistent branding elements.
- Adding key information for SEO.
- Optimizing profile bios and links.
04
Content Creation & Curation
- Designing visually appealing posts.
- Writing captions that engage.
- Finding and sharing relevant content.
- Scheduling posts for consistency.
05
Brand Building
- Establishing a unique brand voice.
- Building trust with storytelling.
- Managing audience perceptions.
- Increasing loyalty through engagement.
06
Meta Ads Specialization
- Creating ad campaigns for Facebook and Instagram.
- Setting budgets and audience targeting.
- Analyzing ad performance metrics.
- Optimizing ads for better ROI.
07
Ads Designing and Copywriting
- Crafting compelling ad copies.
- Using eye-catching visuals.
- A/B testing for ad improvements.
- Balancing creativity with professionalism.
08
Influencer Marketing
- Finding relevant influencers.
- Negotiating collaborations.
- Tracking campaign impact.
- Avoiding pitfalls in influencer partnerships.
09
LinkedIn Optimization & Ads
- Creating a professional LinkedIn profile.
- Building a strong network.
- Running targeted LinkedIn ads.
- Engaging with industry groups and connections.
10
Freelancing & Social Outreaching
- Setting up freelancing accounts.
- Writing personalized outreach messages.
- Building long-term client relationships.
- Showcasing expertise through portfolio updates.